Share your app.
An App Store link and an email. That’s all we need to start getting to know what you’ve built.
No account to createTHE EARLY PUBLISHER NETWORK
Built by you.
Backed by
brands.
You’ve built an app people care about. Let’s find brands that care about them, too.
Withlane is bringing indie apps and relevant sponsors together. Tell us you’re interested. We’ll take it from there.
I’m open to sponsorshipsFree to join. No setup. No commitment.
Good partners start with a helloA GOOD FIT LOOKS LIKE THISConcept preview
A community ofeveryday runners
9:41
A running appA little further, together.
Presented by
An outdoor brand
Same interests.
A natural connection.✳
Your app leads.A natural connection.✳
A relevant brand supports.
Illustrative apps and brands. Proposed format: a ~1.5-second “Presented by” screen after launch, before app content.
A running app, presented by An outdoor brand.Small app.
Specific audience.
Real potential.
The everyday runnersThe curious cooksThe lifelong learnersThe mindful few
Whoever you build for,we’d like to meet them.
LESS ADMIN. MORE POSSIBILITY.
A small first step.
A potential new income stream.
You keep building your app. We look for partnerships worth a conversation.
We look for the fit.
We consider your app, its audience, and what relevant brands are looking for. We’ll get in touch if there’s a potential match.
No sponsor hunting requiredYou decide.
Review the brand, the idea, and the terms. Move forward only when it makes sense for your app and your people.
You approve the partnershipINDEPENDENT, TOGETHER
Your app.
Your audience.
Your call.
You’ve earned your users’ trust. Any sponsorship should respect the thing they came for.
Relevance comes first.
A good partner makes sense for your community. We start with the people your app serves.
Your approval, every time.
No brand gets a place in your app just because you joined a list. You review each opportunity.
A light start for a small team.
No dashboard, deck, or technical integration to register. More details can wait until there’s a reason to talk.
OPEN TO INDIE IPHONE APPS
A good fit
starts here.
Open to a brand supporting your app?
Let’s keep in touch.
Free to express interest No account or integration You choose whether to take part
We’re bringing together our first indie apps.
Help shape what comes next.
MEET WITHLANE2 things. That’s it.
Tell us where to find you.
A LITTLE MORE CONTEXT
Good questions.
Something else on your mind?
What am I signing up for?
You’re telling Withlane that you’re open to hearing about relevant brand sponsorships for your app. We’re building our first publisher network and will contact you when there’s a potential fit. This isn’t a campaign booking or a guarantee of sponsorship.
Is there a cost or commitment?
No. Registering your interest is free. You can turn down any opportunity or ask to leave the list. If a sponsorship moves forward, you’ll review the commercial terms and your earnings before agreeing.
Do I need to install anything?
Nothing to register. There’s no account to create, SDK to install, or app update to ship at this stage. If you decide to explore a specific sponsorship, we’ll discuss the format and any integration work with you first.
What would a sponsorship look like?
Our first proposed format is a brief, approximately 1.5-second “Presented by” screen after the native launch screen and before app content. Your app’s identity stays prominent, with the sponsor’s logo beneath it. The initial concept has no ad click or promotional button. The final placement and integration are reviewed with you before a campaign.
Is my audience too small?
You’re welcome to register a small app. We want to understand who your audience is and which brands could be relevant to them. Audience size, category, and sponsor needs will all matter when considering a match.
Can I choose which brands appear?
Yes. Expressing interest doesn’t authorize a brand to appear in your app. You would review the sponsor, creative, placement, and commercial terms and decide whether to take part.
What if my app is on Android?
We’re starting with iPhone apps. If you build for Android, send us a note through Contact and we can record your interest for later.