What counts as a display
A display means the opening credit appeared while the app was active. It counts once per eligible opening; downloading the artwork alone doesn’t count.
HOW IT WORKS
A good fit.
A clear agreement.
A brand pays to present an app for an agreed period, the app shows a ~1.5‑second opening credit, and Withlane coordinates the match, deal, and report.
Illustrative demo · ~1.5 seconds
App opensOpening creditApp content
Ready to play. The demo starts from the phone home screen.THE OPENING CREDIT
The app stays at the center.
The app’s identity stays prominent, with “Presented by” and the sponsor’s approved artwork beneath it. There’s no sponsor link or promotional button.
- When it appears
- After the native launch screen, at openings the app makes eligible. The app sets frequency and exclusions.
- How long it lasts
- About 1.5 seconds, including the transition. Where possible, it overlaps the app’s own loading.
- When it’s unavailable
- Missing, invalid, expired, or disabled creative adds no sponsorship wait. The app follows its normal loading flow.
An established format: PGA TOUR sells “presented by” app sponsorships .
How is this different from a banner?
FeatureTypical network bannersWithlane opening credit
Where it showsAlongside app contentAt eligible app openings
Who shows upNetwork-filled advertisersA brand the app approves
TapsLinks to an advertiserNo link away from the app
PayOften per impression or clickA fixed campaign fee
WHO DOES WHAT
From a match to a campaign.
- 01
Find the fit
The brand shares its audience and goals. The app shares its audience and preferences. Withlane suggests a match.
- 02
Agree the offer
Withlane sets out the apps, dates, creative, price, and reporting. The brand and app approve the exact opening credit and terms.
- 03
Integrate and run
The app integrates and tests with our help. Once approvals, the release, and payment arrangements are in place, the campaign starts.
- 04
Report and settle
Withlane reconciles delivery and fees. The brand receives the agreed report; the app receives its statement and payout on the agreed schedule.
How does Withlane find relevant apps?
We look at the interests an app serves, the audience its publisher describes, and who the brand wants to reach. Running shoes and a running app are one illustrative match; kitchen tools and a cooking app are another. Both sides review the fit before committing. These examples are not confirmed inventory.
FOR DEVELOPERS
Your app owns the experience.
Our Swift package works with UIKit and SwiftUI. No integration is needed to list your app.
What do I need to integrate?
Nothing to list your app. Once you accept an offer, you add our Swift package to your UIKit or SwiftUI app, set eligibility rules, and test the opening credit. We’ll help with integration.
Does it slow down my app’s launch?
It can add about 1.5 seconds after the native launch screen. Where possible, the opening credit overlaps your app’s existing loading screen. The SDK uses cached assets with no network requests during display. We’ll measure the impact in your app on real devices.
Does it track my users?
No ad IDs or cross-app tracking. SDK diagnostics stay on the device. Before you integrate, we’ll document the campaign-reporting data flow and any required disclosures.
Can subscribers, onboarding, or deep links skip it?
Yes, through rules your app supplies. You choose which users and flows are eligible for the opening credit. The SDK does not automatically recognize subscribers or routes; we’ll help you set and test those exclusions.
What about App Store review?
We’ll help adapt the opening credit if review requires changes, including a skip control if needed. Apple distinguishes post-launch UI from the system launch screen, and guideline 2.5.18 requires close or skip controls for interstitial or blocking ads. Approval depends on your app and final implementation.
Can I turn the opening credit off?
Yes. You can decline offers, leave the interest list, or disable the opening credit in your app. For an accepted campaign, pause, cancellation, and payment terms are agreed upfront; disabling it doesn’t automatically cancel the contract.
FOR BRANDS
The right apps. A clear brief.
Withlane coordinates the match, approvals, and report. The brand has a say in every app and every opening credit.
What do we provide?
You supply approved artwork and brand guidelines. The app incorporates them into its opening credit, and you approve the final result before the campaign runs.
Who picks the apps?
Withlane suggests apps based on your audience and brief. You approve the final list, and each app approves the sponsor.
What do we get at the end?
You receive a campaign report covering recorded displays by app and date, presentation duration, and any delivery gaps. We agree the reporting scope with you before the campaign starts.
Can we work through an agency?
Yes. Agencies can bring a client brief and coordinate the app selection, creative approvals, and campaign report with us.
MEASUREMENT
Agree what gets reported.
The brand and app agree the reporting scope before the campaign starts.
What’s in the report
Recorded displays by app and date, how long the credit appeared, skipped openings, and any delivery gaps. The offer sets the final reporting scope.
What we don’t promise
Displays show that the credit appeared, not that someone noticed it. They don’t establish unique reach or brand lift. There’s no click-through link, and we don’t promise attributed sales or conversions.
MONEY, IN PLAIN TERMS
A fixed fee. Clear terms.
The brand pays a fixed campaign fee. Before either side commits, the offer spells out the allocation to each app, Withlane’s fee, the app’s net payout, and payment dates.
Dates agreed upfront.
The brand’s invoice and the app’s payout schedule are agreed before launch. Any pause, cancellation, or delivery adjustment follows those terms. Joining is free for both sides.
What will the offer include?
- The brand, apps, and exact opening credit
- Campaign dates and eligible audience
- The sponsor fee and Withlane’s fee
- The app’s net payout and payment date
- Reporting, pause, and cancellation terms